Tamara Waldmann
crisis manager

Why I pursued my certification as Crisis Manager

A lot of people wondered why I pursued the certification as crisis manager. For as long as I’ve been a working professional, my job has been to help teams and companies overcome roadblocks and struggles that prevent them from achieving their goals. Whether it’s a team that needs a project manager to lead them through a digital transformation project or a company that needs a strategic direction to overcome roadblocks – I am the person they bring on board. I have led several companies through a crisis during my career. I really wanted to be able to claim the title of crisis manager though,.. even with a track record which shows I have the experience.

Covid 19

When the pandemic struck, I was at the cusp of working on a new and very exciting project. Like the millions of people out there, I lost the gig. I had two choices – to start stressing about the future or to accept things as they were. So I managed this just like I managed all the other challenges of life.
I decided to formally pursue an education I had been contemplating for long but never really had the time to chase. As grim as the pandemic was, i made time to take on this course at BCM Academy. And I’m so glad I did!

In most of my experiences, I was approached by companies triggered by some form of crisis. Often I help those companies with the transition. But often it’s a crisis which made the problem obvious. I help companies manage this part too. Meaning that my input goes further then just the digital part of the story. I’m also involved in the strategic decisions that companies need to make to be future proof. It involves changhe throughout the company. Sometimes it involves letting people go who do not match the vision and strategy of the renewed company. It also involves decisions that need to be made based on budget cuts.

But at the end of the road, I help companies rise from their ashes.

That’s where the CCM course really helped me formulate a better framework & validated the strategies I used to pull companies out of crises.

Why did I pursue my Certification as Crisis Manager

I had been operating using sheer common sense and an experience derived from the ability to think out of the box. The CCM framework allowed me to experience the crisis management process through a practical approach. It’s only through experiencing crisis that you can be an effective crisis manager. I have always functioned on common sense and the basics I received regarding management. With this course I wanted to refine my knowledge so that I could become a better crisis manager. Although this hasn’t been my core business, it does feel like it’s the way I need to move in my career.

I have made a noteworthy impact in several organizations. I want to be able to continue doing this in the future. It was not only the framework, but also the different perspectives discussed in the course that helped me see through the multiple facets of managing a crisis:

  • stakeholder management
  • psychological factors (human reactions to a crisis)
  • cooperation with third parties, etc.

The Certified Crisis Management Course by Bert Keizer

What I loved most about the course was its academic model. We were not overloaded with long-winded theoretical texts to memorize. We didn’t have an instructor simply narrating off a script. The course was given by Bert Keizer, a well known professional in the world of Business Continuity Management and Crisis Management. Bert his track record is something  to blow you away. He used case studies from his long and successful career in crisis management. Bert Keizer used input from different experts and continuous interaction to help us truly understand and experience crisis situations.

At the end of the course, I have more refined knowledge.  This knowlegde will eventually lead me to be a better crisis manager. I have made a noteworthy impact in several organizations already, and I want to be able to continue doing this in the future.

So if you’re looking for a Certified Crisis Manager (CCM) who will help you walk out of an organizational crisis with confidence, I’m the person you can trust your challenges with!

change management

Change management: how to implement a new initiative in your company

Planning a New Change or Initiative in the Organization? You Might Need to Implement a Change Management Plan First.

Judging by the number of companies gone kaput because of their failure (or fear) to change, we can safely conclude that change is inevitable. Any resistance to it will eventually cause the demise of an organization. But for any change to be successful at all, there needs to be a strong change management process in place.

Continue reading…

SME digital transformation

How Digital Transformation Can Help SMEs Become an Everyday Brand

The story of AliBaba never gets old.

Nah, not the Arabian Nights one.

The Jack Ma one. The fastest-growing e-commerce store one.

What started as an experiment in a room of friends has become the world’s largest online store.

While AliBaba is not exactly the story of ‘digital transformation,’ it is the story of a small business that became a global leader through the implementation of technology. Jack Ma, the founder of AliBaba had not touched the computer until 1995. He had not known the potential of the internet until he had a friend set up a webpage for him. Jack Ma, a teacher at a university became the world’s richest man, the owner of the largest eCommerce group simply because he had realized the potential of the internet and digital technology.

Continue reading…

Digital transformation 2019 here's what you need to know

It is 2019… Digital Transformation is the Call of the Day

It’s 2019.

It’s the age of robots. Of self-driving cars and smart homes. Of booking a plot on Mars!

Did I exaggerate a bit too much there? Probably. But take a closer look around you. Notice how we are completely dependent on technology for performing some of our most basic tasks? We have robots cleaning our floors, we have self-driving cars roaming our streets and, yea, there are companies selling land on Mars!

It may seem dramatic, but the fact is we are living in a technological age that demands businesses as well as individuals to keep up with the Zuckerbergs and the Musks if they want to be successful.

Continue reading…